Mr. Alan’s and NIKE Doernbecher Freestyle Collection

Project Overview:

In 2016, Mr. Alan’s, a Michigan-based retailer and premier destination for sneakerheads as well as sports enthusiasts and local clothing brand fans, was selected by multi-national footwear manufacturing giant Nike, Inc. as one of only three retailers nationally to carry its limited-edition 2016 Doernbecher Freestyle Collection. worst high blood pressure medications http://levitrabcz.com

For the 13th consecutive year, this unique Nike collection was made up of footwear and apparel designs created by six young OHSU Doernbecher Children’s Hospital patients with life-threatening illnesses who worked with a Nike design team. Since its inception, the Nike Doernbecher program has raised $14 million for the hospital. 

When Mr. Alan’s CEO Jacob Bishop learned that his company had been hand-picked by Nike for this tremendous honor, he immediately contacted his company’s PR firm, CKC Agency, to collaborate with him to: Effexor without a doctor prescription http://eblanpharmacy.com/4.html

  • northwest medical Create a one-of-a-kind kickoff event highlighted by out-of-the-box creativity and execution
  • Bring one young designer to Detroit to participate in the launch event AND make one of his/her dreams come true
  • Raise money for Doernbecher Children’s Hospital
  • Obtain publicity in metro Detroit highlighting Mr. Alan’s selection by Nike 

Tactics Implemented:

aarp recommended canadian pharmacies With only a few weeks to accomplish these goals with Mr. Alan’s, the CKC Agency team: 

  • Worked in close collaboration with Mr. Alan’s
  • Researched Doernbecher Freestyle collection history, 2016 footwear and apparel lines and the 2016 young designers
  • Brainstormed and provided innovative ideas for kickoff event activities
  • Spearheaded, coordinated and oversaw key elements and specific details of the kickoff event which included:
    • Arranging for a Disney television tween star to surprise and spend several hours and Braylin Soon, the 11-year-old patient, Nike designer and aspiring actress who flew to Detroit with her family
    • Working with Olympia Entertainment to surprise Braylin with VIP seats to opening night of “A Christmas Carol: The Musical” at the FOX Theatre and a backstage tour to meet the cast after the show (Braylin had recently performed in a community production of the musical) 
  • Acted as primary liaison and point of contact for metro Detroit media
  • Wrote and distributed a press release and media alert
  • Created pitches/story angles for select metro Detroit print, broadcast and online media
  • Followed up with the media
  • Secured and coordinated interviews, stories and media coverage
  • Created interview segment details and talking points
  • Prepped Braylin and Jacob Bishop for media interviews 
  • Attended and coordinated media interviews

Results Achieved:

We could list the extraordinary results of CKC Agency’s efforts in conjunction with Mr. Alan’s, but this heartwarming dream-come-true documentary brings them to life: https://www.youtube.com/watch?v=buN0w1MkkyI  

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