Everything you do or say is public relations. –Unknown
At CKC Agency, we believe these words wholeheartedly. So much so, in fact, that we have them prominently displayed on our office walls. The irony is not lost on us that the author of this PR quote is “unknown.” Talk about a PR no-no. After all, the media can’t follow-up when they don’t even know the spokesperson.
At CKC Agency public relations is our passion, and founder Carolyn Krieger-Cohen is one of the most highly respected and sought after PR professionals in the business. There is no bigger thrill for our PR team than opening up a newspaper or magazine (and yes, we mean actual hard copy versions that you hold in your hands), tuning into a television or radio station, or receiving Google alerts with news about our clients. For us, it’s the thrill of victory. For our clients, it’s the springboard to their success.
CKC Agency creates strategic public relations programs for clients that want to inform and educate key constituencies about their company, their brand, their products and their services. To be truthful, we never met a public relations project we didn’t like. Short term or long term, local or national, star-studded or serious, we thrive on engaging the media, capturing their attention, presenting targeted story ideas, coordinating every detail between our media contacts and clients, and playing an integral role in ensuring that the entire PR effort unfolds seamlessly and results in truthful, meaningful and valuable publicity.
We look forward to helping you grow your business and create some serious buzz!
Understand your audience and you will understand the impact of your message on each follower in your social media networks. –Matt Gentile
Social media has come a long way, baby, in an exceedingly short span of time. Much like our kids, Facebook, Twitter, Instagram, Pinterest and the many other social media channels have grown up so fast.
Checking Facebook has become the equivalent of checking the fridge when you aren’t hungry…it’s always there and if you look long enough, you’re bound to find something good. For most of us, scrolling through our social media channels has become a habit, and it’s one we don’t plan to…or want to…break anytime soon.
Social Media done right can be an invaluable marketing and promotional tool for businesses, and it’s an integral instrument in the CKC Agency toolbox. Our social media experts help our clients create, manage and grow their social media channels. They are creative and strategic thinkers who specialize in developing highly targeted, timely social media content that is engaging, topical and ultimately, meets our clients’ goals and objectives. We create strategic plans, write content, give guidance and often completely manage social media channels for individuals, businesses and special events.
The biggest mistake companies make is treating their social media channels the same way they do their personal Facebook walls, Twitter feeds and Pinterest pages, which is a sure way to lose friends, followers and fans. When it comes to social media for business, don’t try this at home! Step away from social media, and let the experts at CKC Agency create a strategy for you to enhance your brand and meet your goals.
Marketing is a contest for people’s attention. –Seth Godin
We are being marketed to every minute, every day, everywhere. Which messages will elicit a response? Which will resonate with us?
Are the messages that are reaching us aimed at the right target?
CKC Agency always recommends starting with a thorough discovery of our client’s business. A comprehensive evaluation allows us to gain a thorough understanding of our client’s position in the marketplace so that we can create a marketing strategy designed to reach its desired goals.
Creating innovative multi-channel marketing models may incorporate and tie together traditional advertising, marketing and public relations programs with mobile, email, social media and online initiatives. We will present recommendations on how to most effectively and efficiently communicate messages, as well as create and compose overall branding messaging.
If you own a business, are starting a project, or want to take an old or new venture to a new level of success, start with us. We will be your strategic partner, your trusted advocate, your creative think tank. In short, CKC Agency is at your service in every way.