Carolyn Krieger, Founder
Carolyn Krieger is the heart, soul and founder of CKC Agency. Her impeccable reputation, unwavering integrity and endless creativity as a public relations powerhouse are the foundation upon which CKC Agency is built. Carolyn is genuine, and the deep, trusted business, client and media relationships she has developed during her 30 year career transcend the typical. She relishes her role as a sought-after source and sounding board for everyone from corporate leaders to clients, media contacts from the boardroom to the newsroom, and seasoned to young, hungry-to-learn industry professionals.
Early in her career, this Michigan State University communications graduate was one of Detroit’s most prominent, in-demand radio promotion directors, creating iconic contests and garnering local and national publicity at three of metro Detroit’s top-rated radio stations. She was recognized nationally as Outstanding Woman in Radio Mid-Management by the American Women in Radio and Television. Carolyn recently received the prestigious honor of being inducted into the National Association of Professional Women 2015-2016 Woman of the Year Circle.
Carolyn’s exuberant passion and unbridled enthusiasm for publicizing worthwhile projects and people are reflected in CKC Agency’s mission. Her expertise in generating positive press and big buzz has resulted in hundreds (and hundreds!) of print, broadcast and online articles, features, stories and segments. And it is one of the reasons why CKC Agency’s client roster has always been referral-based. When prospects see the extraordinary media, social media and marketing coverage CKC Agency generates, new clients come to us and say, to coin the classic movie line from When Harry Met Sally, “I’ll have what they’re having!”
Carolyn’s life has always followed a path of synchronicity. She embraces every challenge by finding “the gift” in each situation. For Carolyn, personal friendships, business introductions and client relationships fall seamlessly into place. There is a sign that perfectly captures Carolyn’s philosophy of life as well as CKC Agency’s belief about business that hangs on a wall at our offices: “Work hard and be nice.” These five simple words speak volumes about Carolyn Krieger.
Pat Baskin is CKC Agency’s strategic powerhouse. She is a proven leader with a track record in the world of corporate communications and public relations. For years, Pat has focused on helping clients grow their businesses with public relations tactics, and has helped corporations effectively communicate and motivate their employees. Her recent career credentials include working for two well-known advertising agencies in the U.S. – Lowe Campbell Ewald and Doner Advertising.
If it has anything to do with communications, Pat has done it all – media relations, crisis communications, issues management, market research, strategic partnerships, event strategy and planning for both the client and advertising agency side of business.
Pat is passionate about developing creative blueprints to attain successful PR project goals for clients. Her ability to collaborate with team members is always upbeat and enthusiastic. In addition, her organizational skills and methodology pave the way for teams to “get things done” precisely and painlessly.
Her mission-possible approach has garnered her several industry awards, including from the American Marketing Association and Public Relations Society of America.
Pat is a proud graduate of Central Michigan University, but respectfully bleeds MSU Spartan green via marriage (unless the Spartans play the Chippewas). This sports participant and enthusiast enjoys traveling and spending time with her family.
Alison Schwartz is a public relations dynamo who stops at (next to) nothing to secure ‘the story.’ Her work ethic is best described as ‘whatever it takes’ and her PR expertise is second to none. She is resourceful, respectful and really knows how to marry what a client offers with what the media desires. Alison is adept at developing a story’s special angles, creating compelling press releases and pitches, and presenting the information strategically, highlighting the benefits to each media outlet and the advantages to sharing it with their audience. She reaches for the stars for every CKC Agency client and in doing so Alison has become a shining star in the industry.
After first collaborating with clients to create an effective public relations program, Alison coordinates every detail to ensure each story is shared effectively in the media. From gathering the information a reporter needs to arranging interviews, Alison leaves no PR stone unturned.
An accomplished journalist in London before setting down roots in Michigan over a decade ago, Alison was the clinical news editor of a weekly health industry newspaper in the U.K. and the health editor of a best-selling women’s weekly magazine. She was also a regular contributor to The Telegraph Magazine and a freelancer for other national magazines and newspapers. Her beautiful British accent is a delight and while she recently became a United States citizen, we’ve told her to embrace every aspect of her American side as long as she never loses her enchanting English enunciation.
Alison adores her husband and three sons and is their head cheerleader at school activities and sporting events. She also makes sure that no one she is in contact with…from clients to celebrities to her coworkers…ever goes hungry, ensuring that they have a cup of coffee, a spot of tea and something sweet to eat.